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Twitter – A Tool to Build Your Brand

Posted by Dave Cartledge

March 26, 2009

Marketing Your Business Online – in 140 Characters or Less

Most people by now have heard of Twitter. If you haven't, then get yourself over to and sign up!

Once you’ve joined, you will see that Twitter is simply a service that enables you to send 140 character long messages that are visible to everyone - 140 characters is not a lot, so your postings need to be short and to the point.

Other Twitter users can "follow" you, which enables them to receive your messages or "tweets" as you send them. These short messages can be submitted via the web, SMS, IM or by using a 3rd party client. This method of concise and easy to do messaging is a great way to get noticed by thousands of people - spreading the word on your business and what it is that you do.

Twitter has seen rapid growth over the past few months, with unique visitors increasing 1,382 percent, from 475,000 unique visitors in February 2008 to 7 million in February 2009. This makes Twitter a great place for businesses to market themselves, having developed into an important part of brand marketing.

5 Reason Your Business Should be on Twitter

  1. Twitter is a fast way to get a short, quick message out to thousands.
  2. Twitter is a great networking tool.
  3. Twitter will help you stay on top of your industry.
  4. Twitter enables you to engage your customers. 
  5. Everyone else is on Twitter!

Here are a few links to help you get started, network, and win business through Twitter.

And finally – don’t forget to follow @flipsidedigital!